About Us
Boutique nail and beauty salon established in 2014
“Humble outside, beautiful inside”
Meet the Founder
There are some things worth knowing about Elsa Humble:
For the first years her accountant wondered how Beauty Crime could succeed with no business plan … until she came for a facial!!
Elsa believes in good intentions and hard work, not luck or predestination.
Asked: “What is a beautiful woman?” she said:
“The one who has a kind heart, can make you smile and feel excited about life! I find that too often physical appearance has become an aspect of beauty that has been blown out of proportion. And yet, no matter how much a woman works on her appearance, within 5 min of conversation she can lose all her charm if there is nothing beautiful within. True beauty shines from character, and is found in a person’s relationships with others. Physical beauty is there to be taken care of by grooming and nourishing in a healthy way, and it can be enhanced to outline your own unique look and serve as wonderful playground to expresses your personality.“
How it all began
“With no business plan and faith in a beautiful vison like all real tales.”
The founder of Beauty Crime, Elsa Humble, began her journey into the beauty industry in 2007 and even during her years in big, wide London, she didn’t find something that could match her vision, a beauty salon that would satisfy perfectly, not only woman’s desire to look beautiful but her need to relax and experience beauty with all her senses. A place that would feel like the home we all dream to have – cozy, clean, peaceful and beautiful. A place where genuine care and joyful relationships fill the air.
In 2014 this dream came true and now Beauty Crime feels like a home more than ever with more and more familiar faces walking through the door and new faces saying with smile “I didn’t know this place existed! I will be back!”
We salute the loyalty of our clients and team, the heartbeat of Beauty Crime, Thank You for committing to something beautiful!
What’s different about us
Our emphasis is on the experience as a whole, from welcoming you to saying farewell
To create and maintain loyal, respectful relationships amongst clients, team and suppliers is at the heart of Beauty Crime
We take good care to keep salon clean and every therapist follows strict hygiene guidelines for everyone’s safety
We offer our clients to enjoy complementary classic or herbal tea with or without organic honey, or coffee with piece of chocolate during the nail treatment, and before or after beauty treatment.
For all our skin treatments we are using natural & organic skin care products, including hand & foot scrubs and creams
In our music playlists every song is carefully selected to uplift or relax depending on the treatment
The Beauty Crime premises are designed to create a relaxing environment, with custom designed furniture for you comfort, and interior décor of classic-rustic style for the delight of your eyes
With no harsh chemicals being used, the air is filed with gentle fragrances of incense and essential oils
We dedicate more time to deliver each treatment for the well being of our therapist and client, but if you happen to be on hurry, we can make it fast!
We keep our prices at the industry average as we strive to deliver more, not to charge more
